How Cocky Came About
Started in 2020 because we got tired of the same old story. Good basics cost too much. Cheap basics fall apart. The middle ground didn't exist.
So we made it.
We're not trying to change the world.
just making underwear that doesn't ride up, socks that don't get holes, and caps that fit properly. At prices that don't make you wince.
Turns out, that's exactly what people wanted.
What Matters to Us
Most companies talk about values they don't live. Here's what we actually do.
Fair Prices
Cost of living and all that... We want to support the backbone of New Zealand. Households need proper basics that power their day, everyday.
Real Support
We sponsor rugby teams in small towns because that's where our customers actually are. Community matters.
Stuff That Works
Make it well. Price it fairly. Let it speak for itself. Radical concept in 2025, apparently.
Our History
2020
Humble Beginnings
COVID hit and we all spent more time at home. Started noticing how average our basics were. Quality gear cost stupid money, cheap stuff fell apart. The market needed some love.
2021
First Fix
Made underwear that works and doesn't cost a fortune. Customers bought it. Bought more. Told their mates.
Got stocked in stores across New Zealand. Added socks, singlets, and more essentials. People wanted basics that actually worked.
2023
Community
Started backing local rugby because that's where real people are. We've got a heart for community - small towns, grassroots teams, places that matter.
2025
Word Spreads.
Same plan. Make good stuff. Don't rip people off. Support communities that matter.